Necessary Strategy of SEO

  

SEO is an online trading that assists in improving upon the grading of a website and enhancing the site’s visibility. This method is cooperative in getting traffic, which in turn, rises the chances of promise customers. The first significant issue that SEO expert should take into concern is to think what client can type and then, realise the Google’s method of crawling, indexing and ranking.

Let’s throw light in the 12 steps that are needed to design a successful SEO.

1.Content: It is commonly said that content is king. It should be informative and useful, from user’s point of view. It should be written, understanding Google’s aim of matching the searched query with the best, unique content. If a website contains information about products, there should be detailed description and product information and the links to the related products.

2.Keyword Portfolio: The keywords targeted should be decided. It can be done, keeping several points in mind, whether the target customers would search it? How realistic is the query? It there enough volume for that query? Is it a competitive keyword? Who are the competitors? Google’s traffic estimator can be used to design right keyword portfolio.

3.Find Ability: There are few practices that should be followed, like link to the content from high traffic sites, creating sitemap, creating title, guides, lists, etc.

4.Accessibility: all the pages are not accessible to search engine. Robot.txt tracks the pages that should or should not be accessible.

5.URL Structure: URLs should be descriptive and should reflect the content. Using keywords in the URLs is also a good practice.

6.Page Title and Headers: URLs, page titles and headers should be related. They should be short and crisp.

7.Meta Tags: Though they are less important than URLs, page titles and headers, but they are easy, small wins and can compact conversion by improving search result.

8.Anchor Tags: These tags improve find-ability, as they act as hyperlinks and they add context to the links.

9.Sitemaps: They are feed that intimate Google of the new pages added. It is very important, if the site is difficult to crawl, has large amount of dynamic content. It enhances find-ability, but does not improve ranking.

10.Indexing images: Images should be integrated into Google’s search and Google’s images. With the help of Alt tag, images can be optimized for target keywords.

11.Blogging: It is a powerful tool that improves upon the traffic to website.

12.Adopt new media, new formats: New formats should be adopted, as search result continuously changes and Google wants most relevant and current format. Social media marketing, video marketing , Blog Marketing, Virtual Marketing, etc should all be taken into consideration.

There are many fallacies in SEO field that mislead people about the ways to rank their site. A few of them are Meta tags, keyword density, site map and social media. People do not try to know the fact behind them. There is a need to spread awareness that just people should spread the right information and use the right approach to help others know about it.

It is beyond doubt that SEO field is full of new and latest tactics to make website successful and enhance its ranking.  There are few fallacies that people generally follow, but they are not helpful. These myths captured the market such that people blindly follow them without putting their brains behind the same.